Action Action is an indie rock band from Long Island, New York who combine a New Wave aesthetic with a swirling guitar-driven sound reminiscent of The Bolshoi, Bauhaus, and other proto-goth bands prominent in the late 70’s and early 80’s.

The group was formed in 2004 from the ashes of the bands The Reunion Show, Count The Stars and Diffuser. The chemistry between its members was immediately apparent as they formed their unique blend of sound - dark, moody and melodic combined with buzzing 80’s electronica and greety guitars.

Action Action spent the majority of 2004 and 2005 touring. Singer, songwriter and multi-instrumentalist Mark Thomas Kluepfel tells that “Most of the record was written on tour in the back of our van on my laptop, twice, to be specific. The first set of songs was written on my previous laptop, which was stolen along with everything else I owned, after a show in Chicago. That left me to reconstruct as much as possible, and in some cases, start over.”

With fifty thousand records sold of their debut album, Don’t Cut Your Fabric to This Year’s Fashion, Action Action is ready to conquer the world. By now they have released their second album, An Army of Shapes Between Wars on Victory Records.

Kluepfel’s razor sharp pop sensibilities and love of offbeat audio came into play on every song on An Army of Shapes Between Wars. Building guitar pedals and synthesizers for particular songs on the album gives it individuality sonically that is a perfect compliment to the dreamy kind of lyrics.

Like most bands, Action Action is continually evolving, but their particular evolution showcases a depth and richness with each effort would be the envy of any one attempting the same thing. Pop punk gave way to power pop which in turn gave way to synth-driven rock and dancey dark wave songs that make it impossible to listen to impassively. Action Action defiantly breaks down the barriers between genres with a smash!